logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo

How to optimize remarketing?


Advertisements
How to optimize remarketing? Remarketing is an integral part of the marketing mix. Evaluates other marketing activities and transforms your visitors into customers. But how do you work with remarketing systems and avoid duplicate spending on the same customer? Automated systems Their advantage is minimal entry costs and easy campaign setup. Only the feed is set up, the remarketing codes are uploaded to the site, the vendor-designed creative is approved, goals are set, and the system can run. These are dynamic product banners displaying RTB. Simply put, the system evaluates users according to their behavior on the web and determines their decision-making process. According to this, it then displays such content at such a price and at such a time and frequency as to evaluate th..

Sign up now


By registering I agree with your terms

198 tracked servers
285,120 pings / day
60 server outages today

How to optimize remarketing?

Remarketing is an integral part of the marketing mix. Evaluates other marketing activities and transforms your visitors into customers. But how do you work with remarketing systems and avoid duplicate spending on the same customer?

Automated systems

Their advantage is minimal entry costs and easy campaign setup. Only the feed is set up, the remarketing codes are uploaded to the site, the vendor-designed creative is approved, goals are set, and the system can run.

These are dynamic product banners displaying RTB. Simply put, the system evaluates users according to their behavior on the web and determines their decision-making process. According to this, it then displays such content at such a price and at such a time and frequency as to evaluate the highest probability of conversion. They get on a large number of sites, including Facebook, so they have the potential to do the same thing as AdWords.

Choosing the right automated system

As the first automated solution, we have been using Sociomantic for several months. Subsequently, we came across the competing Criteo system, where we were especially interested in larger volumes of display areas.

For several weeks we launched a test with Crite vs. Sociomancy. Criteo has had very good results, so we have decided to continue using this tool, and it has long been a good choice.

On our side, it is enough to keep an eye on how many people we are addressing, at what price and what is the STC (share of turnover costs). The great added value is that the algorithm works with hundreds of variants of banners, so there's no need to make a creative change on our side. Another advantage of Critea is the official partnership with Facebook. That's why we're sure our campaigns will run on Facebook.

Examples of remarketing campaigns

We use both text and banner campaigns in the following cases:

  • abandoned basket - people started shopping, but did not complete the order
  • individual travel deals, people were interested in a particular hotel
  • Individual areas in the travel category, interested in a specific area
  • the entire web - they were anywhere on the web
  • Completed the order
  • Dynamic remarketing from AdWords
  • Long-term remarketing that tries to make a further purchase at a certain time

Campaign optimization

For a long time, we've realized that there are really a lot of remarketing campaigns across systems. We knew we were overlapping our campaigns, which were unnecessary costs. But we were not entirely sure what campaigns we should dampen or turn off, and which, on the contrary, would be more supportive.

We have decided for a fairly radical test. We turned off AdWords and let only Criteo run. For testing, we chose a weaker period so that if the test did not work well, it was not too painful. The aim of the test was to find out Critel's potential and also to know what happens when other remarketing campaigns are turned off, what impact it will have on the remaining campaigns. The test ran for less than two months.

Criteo worked great, we did not renew most of the other remarketing campaigns.

Proposal for Remarketing Strategy

Respect the customer purchase cycle.

Watch how long the decision process is for the customer. How long it takes before the order is finished from the first visit? Notice how long this purchase cycle repeats. For example in the travel category, it buys from first interest to seven days and another interest is repeated after 3 months. This means we only target campaigns for 7 days, and then continue our campaign after 3 months.

Set your ad impression frequency

Work with the frequency setting how often a user sees your ad. Do not worry about the default setting, it may happen that users start ignoring your ad. Search for the optimal frequency.

Change the creative

Each person works differently and everyone can interact with each other, so it is always good to have more variants and test them. Even if you have campaigns with excellent results, remember that there is always room for improvement.

E-mailing

Work with people from whom you have an email and remind yourself at appropriate intervals. As part of our internal system, we send them news and offers that have been viewed in the past.

Do not be afraid to test

Consider whether there is room for optimizing your remarketing campaigns, especially if you have many campaigns running over and overlap. For testing, select the idle period and test how the systems work separately.

Work with a "similar audience"

On Facebook, you can work with your customers by targeting similar audiences. They guarantee a high probability of buying.

Evaluate across systems

Evaluate your campaigns from remarketing systems and from Google Analytics where you focus on differences from systems, traffic from their sources, and the quality of the users you get.

A few tips to finish that work well

  • AdWords Remarketing in Search: We target people who have been on the web within 3 days, up to 7 days, etc. For each of us then we have another offer set up. This is how we succeed in achieving more frequent ad impressions than our competitors.
  • GSP - Gmail Advertising: We target our customers and interests. We achieve very high clickthrough rates at a minimum price.
  • YouTube: We have five videos that we originally made to users in the form of storytelling. We are now casting all the videos to the general public with a focus on interests to get more views. We also use Bumper Ads, which we use only in the form of remarketing. People will connect our brand more and we have the highest conversion ratio here.
SupplierPlan
Price

HDD

Bandwidth
CountryLast check
usadomains.comAdvancedINR421 UnlimitedUnlimited18s ago
Description: create cloud server, cloud based server hosting, cloud application server
DM Solutions e.K.SSD Webhosting StandardINR1,219 Unlimited25.00GBGermany Germany23s ago
Description: ruby server monitoring, gfi server monitor, wow mop private server
arvixe.comPersonal classINR264 UnlimitedUnlimitedUnited States United States37s ago
Description: cloud based server backup solutions, server monitoring tool, cloud hosted servers
IT-Service KretzschmarSpar200MINRUnlimited0.19GBGermany Germany13s ago
Description: online server monitor, dedicated server with cpanel, create a cloud server
aeserver.comUnlimitedINR450 UnlimitedUnlimitedUAE12s ago
Description: dedicated server hosting australia, cloud based server backup, server backups
Web-Service4USpar 200MINRUnlimited200 MBGermany Germany37s ago
Description: server monitor android, raid server recovery, sql server recovery
luminea IT Solutions Ltd.Reseller R3INR2,027 50000 MB19.53GBGermany Germany58s ago
Description: cloud backup services for servers, server monitoring cloud, windows server monitoring tools
VCServer Network OHGWebhosting 6.0 XXLINR1,217 Unlimited100.00GBGermany Germany41s ago
Description: exchange server monitoring, windows server recovery, server monitoring
soloweb.comBasicINR172 5GBUnlimitedMexico Mexico25s ago
Description: running wordpress on windows server, linux server monitoring, windows 2008 server backup
cyberhostpro.comHomeINR743 Unlimited3GB37s ago
Description: cloud file servers, sql server backup strategy, small business server backup solutions
SSD WebhostingFastPro SINR813 Unlimited3GBGermany Germany35s ago
Description: systems management server, windows cloud servers, cloud backup servers
AlsoISPBronze *L*INR142 Unlimited200 MBGermany Germany43s ago
Description: best server backup solution, server cloud canada, cost of cloud server
contabo.comMINR243 Unlimited50GB59s ago
Description: xen server backup, monitor windows server performance, server backup solution
pingstone.comProfessionalINR959 250GB2GBThailand Thailand59s ago
Description: back up servers, server on cloud, cloud server setup
xtreme.com.auLiteINR1,719 Unlimited5GB12s ago
Description: cloud server host, cloud server services, server disaster recovery
http://www.stable.cz/MiniINR246 Unlimited400 MBCzech Republic Czech Republic43s ago
Description: how to backup server, performance monitor windows server 2008 r2, monitoring server performance
bytebob.comProINR260 50GB15GB 33s ago
Description: online server backup solutions, monitoring server software, cloud vs server
hostbreak.comBusinessINR661 UnlimitedUnlimited38s ago
Description: server image backup, sql server backup table, cloud virtual servers
dtechghana.comEliteINR529 UnlimitedUnlimited16s ago
Description: hp server monitoring software, australian dedicated server hosting, servermonitor
thewebpower.comSecureINR595 120GB12GB44s ago
Description: server network monitoring software, windows server 2003 installation, server network monitoring
skgoldhosting.comBasicINR324 1GB10GBCANADA11s ago
Description: server backup system, online server backups, cloud based mail server
onebit.czHomeINR3,637 Unlimited5GB55s ago
Description: online server backup, windows server backup system state, cloud plex server
netfronts.comBronzeINR658 22.5GB1.5GB17s ago
Description: cloud server provider, server monitoring dashboard, simple server monitoring
hostsg.comStarter 5INR566 Unlimited5GB29s ago
Description: cloud servers reviews, server 2008 image backup, sql server with check option
windows.yohost.comSapphireINR1,322 10GB750MB35s ago
Description: cloud server costs, windows server 2003 group policy editor, best server backup
1dollarhosting.comGoldINR856 Unlimited500MB12s ago
Description: cloud backup server, datacenter server architecture, online backup servers
Luminea IT Solutions Ltd.Profi.PlusINR806 Unlimited20GBGermany Germany45s ago
Description: server backup tools, server cloud, server performance monitoring
slayhost.comWindowsINR152 25Gb10GBNigeria Nigeria47s ago
Description: web server monitoring, build a cloud server, windows server 2008 system restore



Free variant

Free

  • Non commerce
  • 1 website
  • 10 minutes interval

Basic variant

INR 1,221 / Mo

  • Pro
  • Up to 100 websites
  • 1 minute interval

Unlimited variant

INR 5,373 / Mo

  • Pro
  • Up to 1000 websites
  • 10 seconds interval

Sign up now


By registering I agree with your terms


↑ Scroll back ↑