Women with children and expectant mothers are one of the most numerous and most active groups on social networks. Facebook and other social media are not only an important source of information but also a place where they share their feelings and seek contact with other users. Add to that the fact that they like to buy and usually make purchasing decisions for the whole family, and it is not surprising that they are an attractive target group from a marketing point of view.
Even more interesting than the numbers themselves is how mothers use social media. For example, on Facebook they are more active than the rest of the population - three-quarters of mothers are joined daily. More than four-fifths of them get useful information on maternity and childcare on social networks from other users and directly on brand sites.
Up to 80 percent of mothers on social networks are looking for support in a new life situation. Use this tag when communicating the brand. If you are authentic, they will be happy to return to your site and build a positive relationship with your brand.
Here are five practical tips on how to stay in touch with mothers.
Women on mothers spend most of their time at home with their baby. Many of them with the birth of their offspring lose contact with their old friends, and they are looking for women in the same life stage on the internet with whom they can share their feelings. Offer them a conversation about the relevant topics and be sure to join the discussion. And do not be afraid to ask questions in the posts.
Children have their specific needs, and it is difficult for mothers to orient themselves in a wide range of available products. Facebook is one of the places where information is collected about products. You can therefore afford to communicate benefits of individual products directly, women will appreciate it. For example, show the functionality of your products in a short educational video, or include a link to the site where users learn more.
Show that you understand women. Publish papers about specific maternal feelings or experiences where mothers feel that their surroundings can not be empowered enough. Explain that you understand their life situation. And you can also engage in kind humor. Positive messages respond to mothers more often than other groups of users.
In talks, talk about breastfeeding, first steps, buying school aids in the first class, and so on. For maximum authenticity, it is worthwhile to involve a woman who has gone through her motherhood and to entrust her with community management or, at least, consult a selection of themes. The right tone of communication is essential here. If you walk next to your mother and your mother does not agree with your opinion, it is easy to get into crisis communication. The emotion then turns against you and the reactions can be strong.
Specific information about the course of motherhood or products is extremely attractive for starting mothers. Many of them will buy the product only when the other mother recommends it on the internet. They are not afraid to ask and at the same time are willing to answer the questions of other mothers themselves and share their experience with various brands and products. Assign the role of the moderator who initiates the discussion.
Identify the rock fans of your brand, reach out to them and show you appreciate their loyalty. Every customer will be pleased when the brand he or she normally uses shows interest. And for mothers it's double. Give your users something extra (contests, product testing, or samples for free) and create loyal ambassadors. You get not only a big engagement on the brand page, but also a product review.The Dove Cosmetic, for example, invited selected guests for the wellness evening. For the most active fans of Facebook, they have long-term support for their relationship to the brand, for example by sending them new products for testing, asking them for opinion, and sending them small gifts for important days. As a direct consequence, branding has increased engagement thanks to ambassadors, and positive comments have grown under posts.
|Description: create cloud server, cloud based server hosting, cloud application server|
|DM Solutions e.K.||SSD Webhosting Standard||INR||1,219||Unlimited||25.00GB||Germany||23s ago|
|Description: ruby server monitoring, gfi server monitor, wow mop private server|
|arvixe.com||Personal class||INR||264||Unlimited||Unlimited||United States||37s ago|
|Description: cloud based server backup solutions, server monitoring tool, cloud hosted servers|
|IT-Service Kretzschmar||Spar200M||INR||8||Unlimited||0.19GB||Germany||13s ago|
|Description: online server monitor, dedicated server with cpanel, create a cloud server|
|Description: dedicated server hosting australia, cloud based server backup, server backups|
|Web-Service4U||Spar 200M||INR||8||Unlimited||200 MB||Germany||37s ago|
|Description: server monitor android, raid server recovery, sql server recovery|
|luminea IT Solutions Ltd.||Reseller R3||INR||2,027||50000 MB||19.53GB||Germany||58s ago|
|Description: cloud backup services for servers, server monitoring cloud, windows server monitoring tools|
|VCServer Network OHG||Webhosting 6.0 XXL||INR||1,217||Unlimited||100.00GB||Germany||41s ago|
|Description: exchange server monitoring, windows server recovery, server monitoring|
|Description: running wordpress on windows server, linux server monitoring, windows 2008 server backup|
|Description: cloud file servers, sql server backup strategy, small business server backup solutions|
|SSD Webhosting||FastPro S||INR||813||Unlimited||3GB||Germany||35s ago|
|Description: systems management server, windows cloud servers, cloud backup servers|
|AlsoISP||Bronze *L*||INR||142||Unlimited||200 MB||Germany||43s ago|
|Description: best server backup solution, server cloud canada, cost of cloud server|
|Description: xen server backup, monitor windows server performance, server backup solution|
|Description: back up servers, server on cloud, cloud server setup|
|Description: cloud server host, cloud server services, server disaster recovery|
|http://www.stable.cz/||Mini||INR||246||Unlimited||400 MB||Czech Republic||43s ago|
|Description: how to backup server, performance monitor windows server 2008 r2, monitoring server performance|
|Description: online server backup solutions, monitoring server software, cloud vs server|
|Description: server image backup, sql server backup table, cloud virtual servers|
|Description: hp server monitoring software, australian dedicated server hosting, servermonitor|
|Description: server network monitoring software, windows server 2003 installation, server network monitoring|
|Description: server backup system, online server backups, cloud based mail server|
|Description: online server backup, windows server backup system state, cloud plex server|
|Description: cloud server provider, server monitoring dashboard, simple server monitoring|
|hostsg.com||Starter 5||INR||566||Unlimited||5GB||29s ago|
|Description: cloud servers reviews, server 2008 image backup, sql server with check option|
|Description: cloud server costs, windows server 2003 group policy editor, best server backup|
|Description: cloud backup server, datacenter server architecture, online backup servers|
|Luminea IT Solutions Ltd.||Profi.Plus||INR||806||Unlimited||20GB||Germany||45s ago|
|Description: server backup tools, server cloud, server performance monitoring|
|Description: web server monitoring, build a cloud server, windows server 2008 system restore|
INR 1,221 / Mo
INR 5,373 / Mo